Shift
Shift 7.3 is built to push your limits on demanding trails. With a newly designed hydroformed triple-butted 6061 alloy frame featuring UDH dropout, internal routing, and ISCG05 compatibility, this bike is engineered for aggressive riding and total reliability. The RockShox 35 Gold RL fork with 140 mm DebonAir travel ensures smooth control over rough terrain, while the 1×12 SRAM SX Eagle drivetrain delivers consistent, trail-proven performance. It’s equipped with hydraulic Shimano MT500 brakes, a dropper post, and a hand-built wheelset with WTB ST i30 rims—ready to handle steep descents, technical climbs, and everything in between.
With a raw finish and black accents, Shift 7.3 is as bold in design as it is in performance. Whether you’re charging down enduro lines or exploring new trails, this is your all-terrain companion built to go hard, ride fast, and never hold back.