Shift

Shift 7.3 is built to push your limits on demanding trails. With a newly designed hydroformed triple-butted 6061 alloy frame featuring UDH dropout, internal routing, and ISCG05 compatibility, this bike is engineered for aggressive riding and total reliability. The RockShox 35 Gold RL fork with 140 mm DebonAir travel ensures smooth control over rough terrain, while the 1×12 SRAM SX Eagle drivetrain delivers consistent, trail-proven performance. It’s equipped with hydraulic Shimano MT500 brakes, a dropper post, and a hand-built wheelset with WTB ST i30 rims—ready to handle steep descents, technical climbs, and everything in between.

With a raw finish and black accents, Shift 7.3 is as bold in design as it is in performance. Whether you’re charging down enduro lines or exploring new trails, this is your all-terrain companion built to go hard, ride fast, and never hold back.

 

RRP:

  • Detail gallery
  • Specifications
    Frame DRAG Shift, 6061 Hydroformed Tripple Butted Alloy, UDH dropout , BSA, ISCG05, Internal routing
    Color Raw/Black
    Size S-15″, M-17″, L-19″
    Fork RockShox 35 Gold RL, 29″ BOOST MXL Stealth, DebonAir, 140mm
    Headset VP J203AE ZS44/28.6 lZS55/39.8
    Crankset SRAM SX Eagle, DUB, 32T, Boost
    Shifters SRAM SX Eagle, 12 Speed, trigger
    Rear derailleur SRAM SX Eagle, 1×12 Speed
    Cassette SRAM PG1210 11-50T
    Chain SRAM SX Eagle 12 Speed
    Pedals FP-803B 9/16
    Handlebar COX Revo, Rise 25mm, Backsweep 9°, Upsweep 5°, 31.8mm. 780mm
    Stem COX Revo, CNC machined alloy 7075, +-0° 31.8mm. 50mm
    Grips RideFIT MTB Trail SC Lock 130mm
    Brakes Shimano BR-MT500, Servo Wave
    Rotors Shimano RT66 180mm
    Saddle COX Strike II Black
    Seat Post KS E20-i, 31.6, 125mm
    Seat post clamp COX 6061 SE, Forged Alloy, D-35mm
    Wheels Hand Build, WTB ST i29 TCS 2.0 Rims, Novatec Hubs
    Tires Schwalbe Nobby Nic, 29×2.35″, Performance, Folding
  • Geometry / Sizes
    Size L-19"M-17"S-15"
    Seat Tube Length (ST) 460mm 430mm 390mm
    Top Tube Length (TT), X 640mm 615mm 590mm
    Top Tube Length (TT), Actual 628.9mm 610.1mm 596.1mm
    Bottom Bracket Drop (BD) 70mm 70mm 70mm
    Bottom Bracket Height
    Chainstay Length (CS) 430mm 430mm 430mm
    Seat Tube Angle (STA) 75° 75° 75°
    Head Tube Angle (HTA) 65° 65° 65°
    Wheel Base (WB) 1219.8mm 1193.9mm 1168mm
    Standover Height
    Head Tube Length (HT) 135mm 130mm 125mm
    Stack (S) 664.7mm 660.2mm 655.7mm
    Reach (R) 461mm 437.8mm 414.3mm
    Handlebar Width
    Stem Length
    Crank Length
  • Technology